Both ASSET and Edge were developed by small, boutique software firms that were privately owned and funded and that focused on select customer bases where no two customers were alike in their product offerings but where all types and sizes of financial products were addressed across the customer base. Many of these customers were leaders in their product areas within the Monitor 100. As with most small companies, who have the expertise, funding and products to survive over the years, the business plans for ASSET and Edge were driven by low investment in sales and marketing and high investment in technology, process and research and development. Over many years, this approach produced robust, mature software applications that incorporated "best practice in the industry" approaches to features and functions while integrating continuous innovation as advances in technology where incorporated on an on-going basis. Such companies are Constellation's primary target for acquisition and integration as Constellation can provide the capital to allow for more aggressive marketing and the financial stability to allow targeting customers of any size. Constellation's experience in integrating companies and software worldwide makes the terms "best of breed" and "one vendor solutioin" no longer mutually exclusive.